Music industry preserving American morality??

The RIAA issued a statement defending their targeting of college students [1] in file-sharing lawsuits:

Yet this is about far more than the size of a particular slice of the pie. This is about a generation of music fans. College students used to be the music industry’s best customers. Now, finding a record store still in business anywhere near a campus is a difficult assignment at best. It’s not just the loss of current sales that concerns us, but the habits formed in college that will stay with these students for a lifetime. This is a teachable moment — an opportunity to educate these particular students about the importance of music in their lives and the importance of respecting and valuing music as intellectual property. 

Yes, of course.  This has nothing to do with a once-powerful industry lashing out against its own mortality and failure to adapt.  No, this is about preserving and protecting the morality of our impressionable youth.  From the organization who made billions off Gansta Rap. 

On a related note, David Byrnes (arguably one of the greatest musical artists of his generation) gave a presentation at SXSW (oh Austin, I heart you!) on the future of record labels.  Or perhaps I should say the lack thereof [2].